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redakční plány pro video e-mailing - BeOK

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REDAKČNÍ PLÁNY PRO VIDEO E-MAILING

Než se pustíte do video e-mailingu, je potřeba stanovit si kvalitní redakční plán mailingových kampaní obecně. Pokud jste to doposud nedělali, měli byste s tím začít. O to spíš, když začnete zařazovat videa. Kvalitní e-mail marketing není jen bezhlavé rozesílání mailů, ale především opět logicky plánovaná kampaň, která navazuje na vaše další marketingové aktivity a to včetně kvalitně budovaného contentu. Určitě nebudete mít obrovské množství videí, abyste jimi proložili každý mailing.

Využijte jich tak co nejlépe a plánovaně. Připravte si strategii a posloupnost toho, co chcete svým zákazníkům sdělovat, v jakém pořadí a kdy. Naplánujte si grafické propojení kampaní s dalšími – například bannerovými kampaněmi a spotřebitelskými soutěžemi. Ve chvíli, kdy budete mít vše pohromadě, zjistíte, že jste udělali obrovský kus práce, na kterém můžete celý marketingový mix doladit.

SDÍLET

O AUTOROVI

Vlaďka Horáková

Marketing je kreativní a hnací energií mého života. Pro klienty hledám nové možnosti rozvoje jejich online komunikace, optimalizaci webů a online strategií, které vedou k navýšení jejich businessu. Více o mě se dozvíte www.vladka.horakova.cz

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